Luis Carlos Gondola born April 27th 1983 is a native New Yorker who was born in Brooklyn New York Kings County Hospital and raised in Astoria Queens. Lu Hefner then lived out his teenage years in Staten Island New York. Being a native New Yorker and working hard towards his dreams all of his hard work started to pay off. Lu Hefner was a finalist in the Miss Jones (Hot 97) "Big Show" and was invited to appear on Don Demarco's 2nd annual "Streets of Desert Storm" showcase. Lu Hefner was then booked overseas in Europe. After taking Europe by storm Lu Hefner (Luis Carlos Gondola) is ready to release his latest single called Maserati Swerve on Em. Returning from Europe Lu has been what most would call a silent force to be reckoned with. Returning home to his Native New York hometown after his European tour Lu Hefner booked an endless amount of shows consistently throughout the entire Tri-State Area and landed on several covers of Magazines i.e. XXl, Source, Awe and a Freakonomics international book cover. Lu Hefner then earned the right to be all "souped" up as a spokesman for the Original Soup Man alongside Shaquille O Neil who served as an adviser and equity partner in the company. Next Lu Hefner was welcomed into the fashion industry as he became the face of Invisible Bully a Brooklyn based clothing line co-founded by April Maiya Butler and music industry veteran Damian "D-Roc" Butler. Lu Hefner was later named the "Ambassador of New York" for the Label which was well deserved after his diligent and conscientious hard-work invested in the brand. Lu Hefner has made a great impression on many people because of his strong work ethics and kind heart. Tip Top DTN CEO of Brooklyn based clothing line American Fly Clothing, Brooklyn Soul Food and Best Of Both Worlds Republic of Panama states . He is one of the most humblest, respectful and talented artists that I have ever met and worked with. I will co sign anything attached to lu's name like it's attached to mine. Lu Hefner's great sense in fashion and his captivating swag landed him the position as a Line Creative Director and Fashion Consultant at APSCO. Making his way up the latter in different parts of the industry you can say it's only right for Lu to get his feet wet in the acting world as he played in two movies that made its way to the big screen, "Living With No Regrets" and "Staten Island Summer". It's safe to say with Lu being a 15 year published model and now recently earning his SAG after filming a movie called Pattie Cakes under Rita Powers Management he is officially an Actor! Lu has been consistently working over the past few years and has done an endless amount of shows throughout New York and New Jersey. Lu Hefner is currently filming videos off off of his prior mixtapes as we put together the final touches on his Album. Lu Hefner Filmed Maserati Swerve his first single which is now available on all major media outlets such as ITunes, Pandora, Tidal, CD Baby, Shazam etc.

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